Gr�cio Reis, Director of Business Operations - Brazil
Gracio Reis is a
professional with a solid career in the pharmaceutical industry developed over
33 years at Brazilian, American and European Companies. He worked for 23 years
for Merck Sharp and Dohme as Business Unit Director, General marketing Director
for Brazil and as Managing Director for Ecuador. He is recognized for his
capability of thinking systemically and strategically, establishing internal and
external partnership to develop the market and promoting access to the
treatments, e.g. markets for cholesterol reducers, osteoporosis, prostate and
cervix cancer and others.
Mr. Reis developed broad experience in highly competitive markets through the
launch of new products and the efficient management of the life cycle of
established products and presented remarkable performance in Ecuador and Brazil
within the development of corporative policies and institutional relations by
aiming at improving the business environment for the company or for a specific
Mr. Reis has broad experience in the design and implementation of sales and
marketing structures, and in managing the organizational environment in times of
crisis and changes. He has deep knowledge of diverse Brazilian pharmaceutical
market segments, as well as the dynamics of hospital, public, vaccines and
retail drug store markets.
Mr.Reis has a degree in Marketing & Advertising and a MBA in the International
business in the FIA/USP -Universidade de S�o Paulo.