Gr�cio Reis, Director of Business Operations - Brazil

 

Gracio Reis is a professional with a solid career in the pharmaceutical industry developed over 33 years at Brazilian, American and European Companies. He worked for 23 years for Merck Sharp and Dohme as Business Unit Director, General marketing Director for Brazil and as Managing Director for Ecuador. He is recognized for his capability of thinking systemically and strategically, establishing internal and external partnership to develop the market and promoting access to the treatments, e.g. markets for cholesterol reducers, osteoporosis, prostate and cervix cancer and others.
Mr. Reis developed broad experience in highly competitive markets through the launch of new products and the efficient management of the life cycle of established products and presented remarkable performance in Ecuador and Brazil within the development of corporative policies and institutional relations by aiming at improving the business environment for the company or for a specific area.
Mr. Reis has broad experience in the design and implementation of sales and marketing structures, and in managing the organizational environment in times of crisis and changes. He has deep knowledge of diverse Brazilian pharmaceutical market segments, as well as the dynamics of hospital, public, vaccines and retail drug store markets.
Mr.Reis has a degree in Marketing & Advertising and a MBA in the International business in the FIA/USP -Universidade de S�o Paulo.